Sia Investment

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SIA eventually won the bid, suggesting that it is still a leading player in the Airline industry . The intense competition between airlines is mainly due to the overlapping of air routes. This competition is further heightened by the enforcement of the ASEAN open skies agreement in December 2008 ...
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This will cause SIA to lose its comparative advantage in terms of its extensive flight destinations and routes. In order to sharpen its competitive edge, SIA has to further enhance their brand name through higher quality services and innovative facilities...
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