Should professional women athletes be paid the same as men?

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Bringing in the dough many people believe that the main reason male athletes get paid a higher salary than women is because men bring in more money. Ticket prices are higher, there is more of a demand for the game, and men's sports are marketable. However we do see women's professional sporting events being advertised...
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However we do see women's professional sporting events being advertised. Advertising has the goal of bringing in support and money. If women's athletics are not advertised, there is no way they become marketable. Newspapers don't give women the coverage they deserve...
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