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03

Shopping Online or in Person

   
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Title: Shopping Online or in Person
 
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Subject: Business
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Date: June 3, 1998
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Length: 3 / 744
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The prices seen here are prices that I would see for a similar product somewhere else. Another pricing strategy utilized by this retailer was bundle pricing, they offered gift baskets full of fun stuff for kids all for only one price. Promotional pricing was also used, $5...
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Promotional pricing was also used, $5.00 off a purchase of $50.00 or more. I noticed that they use direct channels; item goes ?direct' to the consumer and not the book store for pick-up. If you're a Barnes and Noble ?member' you get special extras as promotion...
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