However we consider it should decrease production of old technology DRAM chips, to focus on the high-end memory market. Additionally it should increase investment to further develop Flash memory. A close look at Exhibit 5 shows that the low-end DRAM market (SDRAM & DDR DRAM) is overcrowded leaving Samsung practically alone in the high-end DDR2 SDRAM market... Showed first 250 characters
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A close look at Exhibit 5 shows that the low-end DRAM market (SDRAM & DDR DRAM) is overcrowded leaving Samsung practically alone in the high-end DDR2 SDRAM market. The incorporation of Chinese SMIC puts further pressure on the low-end market, decreasing margins... Showed next 250 characters
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INTEL CORPORATION: 1968 – 1997
This case traces the strategic decisions of Intel Corporation which defined its evolution from being a start-up developer of semiconductor memory chips in 1968 to being the industry leader of microprocessors in 1997 when it ranked amongst the top five American companies and had stock market valuation of USD 113 billion...
4 / 1137
Semiconductor industry has seen average growth rates of 16% per year since 1960.Semiconductors were classified into two broad categories, memory chips and logic chips...
2 / 439
Case: #10 Samsung Electronics
Samsung Electronics (Korean) faces the prospect of large-scale Chinese entry into its DRAM chip business. Before deciding how to respond it should establish the sources of its competitive advantage...
1 / 269
Samsung is able to achieve and maintain its low cost position due to various factors. Samsung has always emphasized on process and production efficiency...
3 / 774
After thoroughly analyzing all the data we consider three strategies that Samsung could take in order to face the increasing Chinese competition are:
• Partner with a Chinese company
• Go to China and build plant
• Status Quo (i...
3 / 604
History Of Intel
Intel‘s first two products were introduced in 1969:
two semiconductors, but neither product was a commercial success. These two semiconductors were called SRAM
- the 3101 (a 64-bit bipolar static random access memory, or SRAM
and the 1101 (a 256-bit MOS - metal oxide semiconductor - SRAM
In 1971 Intel introduced a new semiconcuctor, (the 1103, a 1-kilobite DRAM (dynamic random access memory) chip which became in the following year the world‘s best sellig semiconductor product, accounting for over 90% of the company‘s sales revenues...
3 / 823
The competition is high because the competitors are relatively equally balanced in the industry with powerful suppliers and high exit barriers due to high fixed costs and very specialized assets, which keep the companies competing even though they are earning low or negative returns (Exhibit 7a shows an industry average of -15% operating margin)...