Robert Mondavi
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Title: Robert Mondavi

Essay Details:

Subject: English
Author: Rachel B
Date: November 1, 2014
Level: University
Grade: A
Length: 3 / 863

Essay text:

Louis-Euge`ne Perrier, who bought the mineral water source near Verge`ze, France. Perrier was the leader of the mineral water industry, world wide. The little green bottle made its way to North America, to open the first office in New York in 1976. After many years of continued growth the company reached its peak in the 80's, but by the early 90's it almost collapsed when a trace of benzene was found in a bottle. Perrier struggled to regain growth especially after it was purchased by Nestle` in the 1992. One of the biggest struggles was the resistance to change from the employees' union, CGT. The union was viewed by management as consistently resisting Nestle's attempts to improve Perrier's' financial performance...

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