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I. Summary Company founded in 1966 by§ Robert Mondavi in Napa Valley, California Company vision to make California§ a recognized wine producing region alongside great winemaking regions of Europe Major focus on technology and wine growing techniques§ § Production of premium to super ultra premium wines Mondavi focuses on§ personal sales, wine competitions, and lavish parties to promote the wines rather than conventional advertising Mondavi has a portfolio of premium to§ super ultra premium wines to fill various price points and niches in domestic wine marke Robert Mondavi Corp...
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I. Summary Company founded in 1966 by§ Robert Mondavi in Napa Valley, California Company vision to make California§ a recognized wine producing region alongside great winemaking regions of Europe Major focus on technology and wine growing techniques§ § Production of premium to super ultra premium wines Mondavi focuses on§ personal sales, wine competitions, and lavish parties to promote the wines rather than conventional advertising Mondavi has a portfolio of premium to§ super ultra premium wines to fill various price points and niches in domestic wine marke Robert Mondavi Corp...
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Robert I. Summary Company founded in 1966 by§ Robert Mondavi in Napa Valley, California Company vision to make California§ a recognized wine producing region alongside great winemaking regions of Europe Major focus on technology and wine growing techniques§ § Production of premium to super ultra premium wines Mondavi focuses on§ personal sales, wine competitions, and lavish parties to promote the wines rather than conventional advertising Mondavi has a portfolio of premium to§ super ultra premium wines to fill various price points and niches in domestic wine marke Robert Mondavi Corp...	1 / 264
Mondavi After a feud between himself and his younger brother Peter, Mondavi left Krug in 1965 to establish his own winery in Oakville. Part of Mondavi's original vineyard land included the To Kalon (a Greek term meaning the good one) vineyard originally established by Napa Valley pioneer H...	2 / 519
Robert Mondavi -- Case Study In order to achieve this objective Robert believed that he needed to build a Robert Mondavi brand in the premium wine market segment. This resulted in the initial pro¬duction of a limited quantity of premium wines using the best grapes, which brought the highest prices in the market and had the highest profit margins per bottle...	5 / 1328
Mondavi SWOT April 30, 2008 The wine industry is vast and wide in terms of producers. In the present environment, Mondavi is fortunate to have its long and successful history in the business...	3 / 652
Diversification Mondavi The first strategy to undertake is one of wine segment diversification. Some of Mondavi's actions signify that they have attempted this to some extent in the past - Mondavi's introduction of Coastal wines to help penetrate the lower end of the super premium segment and its joint venture that produced the popular and super premium Caliterra brands...	5 / 1364
Strategic Analysis of Robert Mondavi Inc. I. Summary ? Company founded in 1966 by Robert Mondavi in Napa Valley, California ? Company vision to make California a recognized wine producing region alongside great winemaking regions of Europe ? Major focus on technology and wine growing techniques ? Production of premium to super ultra premium wines ? Mondavi focuses on personal sales, wine competitions, and lavish parties to promote the wines rather than conventional advertising ? Mondavi has a portfolio of premium to super ultra premium wines to fill various price points and niches in domestic wine market ? 1981 Opus One joint venture with Baron Philippe de Rothschild ? Through 1980's and 1990's, Mondavi acquires many wineries and vineyards throughout California ? Mondavi develops national following ? Phylloxera (vine killing insects) begin to infiltrate California vineyards ? 1993, Mondavi, in need of capital due to extensive acquisition expenditures in previous decade plus the replanting costs, issues public shares ? In the mid-1990's, Mondavi begins 3 joint ventures with a Chilean, an Italian, and French firms ? Wine production in California accounts for more than 70% of wine consumed in America ? Wines in America are sold through a three-tier distribution ? 100's of wineries emerge in California, ? 90% of Mondavi's revenues generated domestically II...	10 / 2594
Mondavi's International Strategy in Chile: The Mondavi family has a history of identifying opportunities both within Napa Valley and outside of the United States. This strategy developed by Robert Mondavi allows the Mondavi family to bring their expertise and style to other great winemaking regions of the world and produce quality wine which can then be shared with the world...	1 / 249