Reliance

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Title: Reliance

Essay Details:

Subject: Business

Author: Caroline R

Date: November 3, 2015

Level: University

Grade: A

Length: 3 / 777

Essay text:

With the new challenges ahead, Reliance needs to modify its strategy and go into diversification in rich new markets opening up while maintaining the operating efficiency and the pride of place among the Indian investors. Key Issues in the case • Constituents of Success • Diversification Strategy • Management issues in family owned industries History of Reliance Industries 1959 Dhirubhai Ambani sets up Reliance Commercial Corporation with a total capital of Rs.15000 to export spices to the West Asian market 1962 To take advantage of the heavy demand for rayon fabrics in India, Reliance branches out to trading in fabrics and yarn 1966 Manufacturing operations begin at Naroda, Ahmedabad 1977 Reliance goes public 1978 Attention shifts to the domestic market with focus on building the Vimal brand 1981-92 A series of backward integration initiatives in the fabrics to crude oil vertical chain 1994 With a market cap in excess of Rs...

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