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Hastings has rooted its business model in opening store locations in markets of less than 50,000 people mostly in Western and Southern states. Over time, the cities and towns grew up around them drawing larger retailers such as Best Buy to enter into the market. Along with the Internet phenomenon that allows consumers to order an entire household of entertainment items just by clicking a few buttons all in the comfort of their home and have it show up on their doorsteps the next day the combination means serious competition and loss of market share within their target markets.
Company executives understood that while they were still maintaining a steady annual revenue in the mid-$500 million range that they were going to continue to lose their market share unless they could make their experience more tempting...
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