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Although, rock and roll is essentially black music, it was rewrapped as white music to appease the masses (Chappell 145).
The term rock and roll is said to have been coined by Alan Freed, a white Cleveland DJ. He discovered one day while at a local record store that white teenagers weren't buying mainstream white artists, instead they were buying R & B artists. Convincing his boss to let him play this new style of music, he decided to call it rock and roll (Carlin 14). He didn't want to alienate his white audience by making any reference to the fact that the music was black (Mabry).
The fact that rock and roll was actually ?whitewashed' black music was the reason for the surrounding controversy that followed (Altschuler 51)...
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