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Essay text:
While William D. Smithburg continued to diversify into the clothing
and optical wear industries after his appointment as CEO in 1979, he also launched an
aggressive program to streamline production through supply chain management and renewed
the company's focus on customer satisfaction. It was the purchase of Gatorade in 1983 (as
part of the Stokely-Van Camp purchase), however, that catapulted Quaker to the top of an
untapped beverage segment that, to this day, dominates 80% of the market. This deal was
vital to Quaker's long-term success ? "Had we not bought Gatorade in the 1980s," which has
consistently brought double-digit growth, "Quaker would not have existed beyond that
time...
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Common topics in this essay:
- Executive Fruit
- My Strategies As Ceo Of Quaker To Save Snapple
- QUAKER OATS AND SNAPPLE
- Quaker oats
- Us Market On Fruit Beverages
- Forbidden Fruit
- Oranges Are Not The Only Fruit
- fruit fly lab
- Still Life with Fruit
- Fruit of the Spirit
- Fruit Flys
- fruit fly genetics
- Spotted Fruit Bat
- Fruit Industry
- fruit juice manufacturing
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