Public Relations in Marketing
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Title: Public Relations in Marketing

Essay Details:

Subject: Business
Author: Anthony T
Date: June 28, 2012
Level: University
Grade: A
Length: 3 / 764

Essay text:

This presentation provides the author and three different sources definition of PR. A comparison between the definitions reveals different perspectives and how each may defer compared to one another. Depending on whom one asks, the definition of PR may vary in meaning and provide an alternative view changing one's perspective of a business' PR position. This author's definition of PR varies depending upon given situations and circumstances surrounding events that may be necessary for explanation by delivering information to public audiences through various media platforms. Various occasions businesses exercise PR as a crisis management tool to soften a negative opinion the public has of the business, caused by an unpopular event...

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