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Public And Commercial Broadcasting

Public And Commercial Broadcasting

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Title: Public And Commercial Broadcasting

Essay Details:

Subject: Miscellaneous

Author: Stephanie R

Date: May 16, 2014

Level: University

Grade: A

Length: 3 / 710

Essay text:

Therefore by the SABC having a PBS station in each of South Africa’s languages they are catering for the countries cultural and language diversity. (Banda, 2008) To further discuss funding, audience and programming in the PBS arena, the example of Lotus FM (an SABC owned PBS radio station) shall be used. With regard to the funding requirements of Lotus FM the SABC makes use of both advertising and licensing revenue (Alexander, 2008). From this it is eminent that programming is not controlled or coerced by advertisers as advertising revenue is not the only form of revenue. As a public broadcaster, Lotus FM has to adhere to certain strict requirements, as set out in its license conditions by the Independent Communications Authority of South Africa...

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