Proposed Market Entry Strategy for Tesco - Indian Retail Food Market

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“If Fresh & Easy (the brand developed for the US market by Tesco Plc) is successful it will be the most exciting thing in retail bar none”. The first stores, near Los Angeles, are part of a vision to create circa 1,000 stores generating nearly ?4.9 billion of annual sales...
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The Fresh and Easy formula is for a chain of convenience stores in urban areas served by 600,000 sq ft distribution centres. In line with its traditional focus on price, quality and value Fresh and Easy claims to be 25% cheaper than its supermarket rivals...
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