Profile management of ABC Electric Company
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Title: Profile management of ABC Electric Company

Essay Details:

Subject: Business
Author: Leon R
Date: May 16, 2013
Level: University
Grade: A
Length: 5 / 1290

Essay text:

The company has a satisfied customer-base. Although, their products are priced above the competitors, customers prefer ABC's welders due to their superior finish, reliability, and durability. Recently, demand for hand-held welders in the U.S. was steadily growing at a rate of 7% rate annually but has currently dropped. However, demands are growing in the West European market, which is currently value at $1 billion. Recently, ABC Electric found its market share and profitability decreasing. Because the company has made some gain in its customer base by improving product, quality and service while maintaining price...

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