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Minimum prices and/or value for money can be used as a sales image of the services if suitable. As has been previously indicated, price, especially in areas where quality is difficult for consumers to assess in advance of purchase, is often regarded as an indicator for quality. In this circumstance, prestige or high-price policies may be more successful than value for money. If price is seen as an indicator of quality expected, it is essential to fulfil the expectations of the customer, especially to provide excellent services.
Hotels are very diverse and by using the normal star-rating system, they can almost be regarded as a separate market...
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