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This information then allows us to frame objectives for your company, let’s say three objectives, that would be specific, measurable, achievable, relevant and have deadlines. - organizational goals - business objectives - marketing/sales objective - service-delivery or brand/product objectives - communication objectives people who we are talking to; - the community at large – living near or affected by your business - employees, managers and practices - customers – past, present and future - money market – shareholders, investors, banks and insurers - distributors, agents, wholesalers and retailers - potential employees, consultants and agents - opinion leaders, media and press, activists, lobbyists Measurement and evaluation - every national newspaper featured the website on more than one occasion - increase in the number of registered users - increase in the number of hits per month - most searched website YOUR SECTOR: Profile of market or sector: size, dynamics, trends Circle the words in bold that apply to you: Is your market big, medium-sized or small? Is it a fast-changing or slow-changing market? Is it a growing or static market? Your organization’s status and reputation Circle the words in bold that apply to you: Would you say your customers were loyal or opportunist? Would you say your suppliers were loyal or opportunist? Would you say your customers and suppliers saw you as a big or a small company? Competitor’s status and reputation: role models Circle the words in bold that apply to you: Would you say that, in the main, your customers were old, young, middle-aged or a balance of all three? Are the mostly male, female or a balance? Would you say they were rich, poor or reasonably well off? (Use your own judgment here...
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This information then allows us to frame objectives for your company, let’s say three objectives, that would be specific, measurable, achievable, relevant and have deadlines. - organizational goals - business objectives - marketing/sales objective - service-delivery or brand/product objectives - communication objectives people who we are talking to; - the community at large – living near or affected by your business - employees, managers and practices - customers – past, present and future - money market – shareholders, investors, banks and insurers - distributors, agents, wholesalers and retailers - potential employees, consultants and agents - opinion leaders, media and press, activists, lobbyists Measurement and evaluation - every national newspaper featured the website on more than one occasion - increase in the number of registered users - increase in the number of hits per month - most searched website YOUR SECTOR: Profile of market or sector: size, dynamics, trends Circle the words in bold that apply to you: Is your market big, medium-sized or small? Is it a fast-changing or slow-changing market? Is it a growing or static market? Your organization’s status and reputation Circle the words in bold that apply to you: Would you say your customers were loyal or opportunist? Would you say your suppliers were loyal or opportunist? Would you say your customers and suppliers saw you as a big or a small company? Competitor’s status and reputation: role models Circle the words in bold that apply to you: Would you say that, in the main, your customers were old, young, middle-aged or a balance of all three? Are the mostly male, female or a balance? Would you say they were rich, poor or reasonably well off? (Use your own judgment here...
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The Ex-Files THE PROBLEM, BACKGROUND AND RATIONALE INTRODUCTION In our generation today, "music television or MTV" has gained considerable audience in the music and television industry...	2 / 301
mtv It became apparent that making a music video could be a profitable venture. Every artist had a music video for his or her hit single. Making a video has proven to be the best way, especially if you are a new artist, to allow fans to see your face...	2 / 281
MTV ? MTV is especially popular with youth audience,its core consumers is between 15 and 34 years old. Since its premiere, MTV has revolutionized the music industry...	3 / 705
Music - an important factor There have been so many artists who have managed to turn heads, prick ears and even empty pockets! Idols like Tony Bennett, Frank Sinatra and the new age artists or bands like audioslave, papa roach, will smith, eminem (marshall mathers II) and others have contributed to the new genres in music...	1 / 279
Effects of mtv What do you think about when you hear the word MTV? Carson Daily counting down the top ten on Total Request Live? Bam Margera doing insane stunts on his new show BAM? How about The Wild Boys chasing alligators and poisonous snakes? MTV has revolutionized and affected the whole world through its negative influence on society and culture...	2 / 466
business Marketing Now according to Armstrong & Kotler (2007) marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return (p...	2 / 433
Mr. To most people, MTV is as American as apple pie, baseball, and freedom of speech. It is a cultural icon to every American who grew up in the 1980s or 1990s, and it is easily the most palpable influence on the behavior of the demographic it targets with its programming...	3 / 674