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An objects nature as a commodity doesn’t come from the truth that people have made it nor that it is useful. For Marx the central problem with ‘commodity’ is that the labour involved in the production is unseen, so that the consumer sees a thing as something they want supposed to something made as a product of someone’s labour. All societies produce useful goods but this does no make all good commodities. When labours produce hard working goods for the ‘market’ the value of those goods is not set by their usefulness, but by their ability to be exchanged for other.
However in today’s world out of all the commodities, the fashion object appears to be the most superfluous and trivia because;
“Fashion has this ephemeral, volatile existence that it become the exemplary site for exploring the dominant tendencies and contradictions of our late capitalist, consumer or postmodern society ”
(Gail Faurschou,1990 p234 Postmodernism Philosophy)
Having seen how the production of fashion surpass it earlier goal of satisfying needs of a modernizing society, it is now compelled to drive consumption to new extremes of insatiability...
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