Positioning of Indian Telecom companies

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The network is portrayed to have zero call drops, clarity of voice, low electro magnetic radiation technology and a highly secure network. The ad campaign showing popular bolywood actress Kajol emphasizes time and again on the fact that Tata Indicom is better in providing zero call drop and clear voice quality service to its customers...
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All the adverts whether it be the girlfriend getting angry with her boyfriend because of lack of clarity of voice, an executive losing a deal because of faulty network, a person not being able to talk in the lift due to lack of connectivity compare Tata Indicom with some other service provider and say that Tata Indicom is better...
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