Porter's five basic forces of competition - Analysis of the Banking Industry

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Due to these banks entering a well established and mature environment they must come up with a value added service or a discount service in order to survive. Trends here indicate that many banks are being established through existing companies and they are using their current client base to gain entry to the market...
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For example, insurance companies and supermarket chains. Threat of Substitute Products or Services Two decade ago the traditional banks had no competition in this area. The banking industry was heavily regulated for e.g. loans were only available through them...
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