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Essay Details:
Essay text:
The case further discusses the strategies used by PEPSI to gain more market share and popularity in Spain.
Background :-
Pepsi Cola Spain is the Spanish subsidiary of the global cola drinks major Pepsi. Pepsi was introduced in Spain in the year 1955.The Spanish soft drink market was the seventh largest market in the world. Hence it was one of the major markets both Pepsi and Coca Cola. The total sales in the Spanish Market in 1993 were 2.8 billion liters and the projected growth for 1994 was almost 10 %. The per capita soft drink consumption had increased from 70.5 liters in the year 1990 to around 73...
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Common topics in this essay:
- Coca Cola And Pepsi
- Coca Cola Company
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- The Coca Cola Company
- Coca-Cola or Pepsi: The True King of Pop
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