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Today they are to a company with a store on North Tryon Street. From its very start, Nona's Sweets baked goods have been produced to be the utmost its class offered. At this moment in time Nona's Sweets is in its growth stage and is continually seeking to uphold a strong relation with its consumers.
The Olympus Advertising Agency has developed a comprehensive plan to position Nona's Sweets' baked goods as the most outstanding in the baking industry.
I. Situational Analysis
A. Bakery Industry
In recent quarters consumers based their purchase decision on price and perceived value. This trend has increased the sale of private brand baking goods at expense of its branded competitors...
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