Nivea External Analysis

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These men and women consider beauty and appearance as very important and are looking for ways to improve their looks. The Competition and trends in the market: The Nivea FaceWipes would fall under the cosmetics category. This sector has been flourshing in the UAE with an annual 12% growth rate and an estimated sales of USD 2...
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This sector has been flourshing in the UAE with an annual 12% growth rate and an estimated sales of USD 2.1 billion in 2008. (http://www.fibre2fashion.com/news/fashion-shows-news/newsdetails.aspx?news_id=65963) This market would continue to grow as long as the economy stays on track, because the country's large young population that is fashion conscious is driving the growth...
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