Naked Economics
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Title: Naked Economics

Essay Details:

Subject: Science
Author: Jessie L
Date: November 12, 2016
Level: University
Grade: A
Length: 2 / 338

Essay text:

Throughout the book, the author uses easy-to-understand language and vivid examples to illustrate his points in strategic places maintaining a sense of lightness with the readers in reading the material. Here is a summary of each of the 12 Chapters of the book Naked Economics: Undressing the Dismal Science by Charles Wheelan. CHAPTER 1 - The Power of Markets: Who feeds Paris? The first chapter begins with an interesting story about how an advertising strategy by Coca Cola Europe proves to be a losing proposition at the start of 1989 but ends in impressive results by the end of 1995. There are myriad of different ways everyday that make modern economy work...

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