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Essay text:
Nakamura should sign a deal with the Sammelback, Semmelbach and Whittacker Company for growing his brand in the U.S market.
( Word count ? 100)
Table of Contents
SR.No. Content Page No.
1. Situation Analysis 03
2. Problem Statement 03
3. Criteria for Evaluation 03
4. Options 04
5. Evaluation of Options 04
6. Recommendation 05
Situation Analysis
World War 2 had just ended in the 1945 & the Japanese market was growing. Mr. Nakamura had just taken over the family business in 1948 & in the year 1952, he had built substantial business & developed mechanized methods for mass production. The Nakamura "Crysanthemum" brand has become Japan's best known and bestselling brand- good quality, middle class and dependable...
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