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that language which is used to structure and manipulate everyday language. On the level of everyday language, the signifier is the "meaning" but on the level of myth, it becomes the "form". The signified remains the "concept" in both cases. That which is the "sign" on the first level, however, is equated to "signification" at the level of myth. For example, he deconstructs a photograph of a black man saluting the French flag on the cover of Paris-Match and explores the layers of meaning this image conveys, with the physical image on the paper serving as the original signifier and the signified being the literal reading of patriotism in terms of a loyal citizen saluting the flag, while the deeper or "mythological" meaning of the entire sign becomes a reinforcement of French imperialism by implying that France's non-White "citizens" in colonial territories were content and fulfilled in their role relative to the Empire...
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