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Title: ms
 
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Subject: Technology
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Date: April 14, 2000
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Length: 4 / 922
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But with every up comes a down, and so too, this new market of digital posses a threat to Kodak, because it makes their traditional products obsolete. As the Asian and European markets are moving on to digital, it would seem that it would be the best area to focus on, however, it has to be taken into account that the rest of the world are still only up to using the traditional film! There are many options for the entrepreneurial team at Kodak to weigh up when considering decisions like these, but with over 100 years experience under its belt, this dilemma may just prove to be another brick-in-the-wall...
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I feel that the Problem could be solved by focusing half their energies on traditional products and half on digital. This would mean that there would be minimum risk for maximum return as they would be spreading there market. Company Direction: Although Kodak does have goals in place and plans mapped out for the future, it is very hard to see where the next opportunity is until it is on your doorstep, as in this industry one minute a product is the latest fad, the next they are unwanted and obsolete...
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