But with every up comes a down, and so too, this new market of digital posses a threat to Kodak, because it makes their traditional products obsolete. As the Asian and European markets are moving on to digital, it would seem that it would be the best area to focus on, however, it has to be taken into account that the rest of the world are still only up to using the traditional film! There are many options for the entrepreneurial team at Kodak to weigh up when considering decisions like these, but with over 100 years experience under its belt, this dilemma may just prove to be another brick-in-the-wall... Showed first 250 characters
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I feel that the Problem could be solved by focusing half their energies on traditional products and half on digital. This would mean that there would be minimum risk for maximum return as they would be spreading there market.
Although Kodak does have goals in place and plans mapped out for the future, it is very hard to see where the next opportunity is until it is on your doorstep, as in this industry one minute a product is the latest fad, the next they are unwanted and obsolete... Showed next 250 characters
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Kodak Appeals To Court
The conventional definition of market power is usually expressed as "the power to raise price." A company with market power has some amount of discretion to set its own price...
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Kodak Case Summary
THE TRANSITION FROM FILM-BASED TO DIGITAL PHOTOGRAPHY
Case Objectives and Use
After reading and studying this case, students should be able to (1) understand the forces of change that were reshaping the business environment for firms in the photography industry in the twenty-first century; (2) understand the risks involved in developing corporate level strategy when the cash cow business is in a declining market; and (3) Understand the risks involved in competing in a market against newer and more nimble competitors...
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For Kodak, identifying its resources and capabilities is critical to redefine its sustainable competitive advantages in this technologically fast-moving field...
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Four important elements to Kodak’s strategy in digital imaging
1. Realizing that the consumer market would continue to be dominated by traditional film for some time and Taking a hybrid approach to digital imaging by providing facilities in retail outlets for digitizing and editing images from conventional photographs...
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1.2. If we look at the Product Life Cycle, we realize that it is in the maturity phase. As a result, there is a fierce competition, price war and battle for market share...
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Kodak Stakeholder impact analysis
The shareholders of Kodak want a good return on their investment. Kodak has been exhausting resources through acquisitions and joint ventures with other companies, which leads to decreased shareholder profits...
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Established in 1888, Kodak has been a market leader through continual innovation in existing markets and successful establishment in new markets in the very competitive market place of photography...