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If new needs may emerge, the cycle will begin again.
People tend to develop certain motivational drives as a product of the cultural environment in which they live, and these drives affect the way people view their lives. David McLelland of Harvard University generated a research in these patterns of motivation. He developed a classification scheme highlighting three of the more dominant drives and pointed out their significance to motivation. McLelland’s research focused on the drives for achievement, affiliation, and power. An addition to these three is the competence drive, which is an important factor in current attempts to attain high-quality products and services...
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