Moderators_Guide

Essay text:

I would like to start with some ground rules for our discussion today. There are no wrong answers. Please be completely honest. Don’t be afraid to share your opinions. This is a very open atmosphere. b. We will begin with each participant writing their first names on placards to be placed in front of them. c. We will feature a numerous of different types of drinks for the participants to drink as a refreshment. We can ask them to identify the set number of drinks before them, including juices, coffee and energy drinks (Red Bull, Monster) 2. The Decision Process: General Questions ? What do most of you think of cold drinks? ? What they think of cold energy drinks? Place ? Where did you usually purchase your drinks? ? Tell me briefly about the places you go each day when you buy your refreshments ? Why do you go there, ? What does it fulfill? ? Are you looking for a certain vibe from the place? ? you are looking for a popular place? ? you want a neighborhood /community feel? ? How often do you go there? Product ? What do you look for in your refreshments or drinks? ? How is the pricing of the drinks that you purchase? (please state a range) ? Are you looking for a thirst quencher, a cold soothing drink, something to pick up and give some energy continue your day? ? What kind of drinks are you looking for at different times of the day? morning, mid-morning break, afternoon, breaks, before/after exercising, before/after a social event, going out with friends for conversation, when going out for a place to read...