Mens Health Case Study
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Title: Mens Health Case Study

Essay Details:

Subject: Business
Author: Micheal P
Date: October 8, 2016
Level: University
Grade: A
Length: 5 / 1391

Essay text:

The decline in the girlie magazine market in South Africa was primarily due to the markets heavy reliance on sex, nudity, violence and controversy. Several copies of Scope had been banned and certain stockists had stopped stocking magazines such as Scope. In addition, the liberalisation of censorship laws and the trade situation with the country resulted in the return of previously banned magazines such as Playboy and Penthouse which further increase the competition between the girlie magazines, making the content more and more controversial. However even these magazines were not able to maintain sustainable circulation figures due to lobbying from community groups to remove pornographic material from magazines, and by 1998 Playboy, Penthouse and Scope had all stopped production...

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