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. "Media Power" represents the extent to which individuals or groups influence the content of media messages relevant to their interests. As mass media are the primary image builders in contemporary society, an ability to shape the contents of media has become central to impression management and public relations (Lovell: May 2001).
The PIO
Public Information Officers, or as they are more commonly known as PIO's, are a police agencies ambassador to the media. Their job is to deal with all the media relations through the agency they work for. When questions come up about cases or how the police department is going to handle a certain situation, that question is answered by the PIO...
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