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Title: mcdonalds
Essay Details
Subject: Miscellaneous
Date: July 22, 1997
Length: 5 / 1372
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)
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McDonald's even has a Hamburger University which is actively engaged in developing efficient food assembly processes and teaching and training McDonald's employees, no other fast food chain goes to such lengths to ensure product consistency. John Love, a McDonald's chronicler wrote, "Ray Kroc's genius was building a system that requires all of its members to follow corporate-like rules but at the same time rewards them for expressing their individual creativity...
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John Love, a McDonald's chronicler wrote, "Ray Kroc's genius was building a system that requires all of its members to follow corporate-like rules but at the same time rewards them for expressing their individual creativity." (Greatest Business Stories of All Times) McDonald's was the first fast food chain which launched a central advertising campaign and built advertising icons in the shape of Ronald McDonald the McDonald clown...
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