McDonald's even has a Hamburger University which is actively engaged in developing efficient food assembly processes and teaching and training McDonald's employees, no other fast food chain goes to such lengths to ensure product consistency. John Love, a McDonald's chronicler wrote, "Ray Kroc's genius was building a system that requires all of its members to follow corporate-like rules but at the same time rewards them for expressing their individual creativity... Showed first 250 characters
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John Love, a McDonald's chronicler wrote, "Ray Kroc's genius was building a system that requires all of its members to follow corporate-like rules but at the same time rewards them for expressing their individual creativity." (Greatest Business Stories of All Times)
McDonald's was the first fast food chain which launched a central advertising campaign and built advertising icons in the shape of Ronald McDonald the McDonald clown... Showed next 250 characters
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Mcdonald's:Serving Fast Food Around The World
McDONALD’S: SERVING FAST FOOD AROUND THE WORLD
1. People always want high quality at a moderate/low price. They also need fast service in spotless surroundings...
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International Case: McDonald's: Serving Fast Food Around the world.
A thorough understanding of the case leads us to the following opportunities and threats for McDonald's...
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The story of the evolution of a small ice cream parlor into a fast-food giant with a net income of P 1.05 billion for the year 2002 (Refer Exhibits III and IV for financial statements) has been closely-followed for years by many companies, corporate leaders, business analysts and strategists...
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America Lives in fast food
of the people don't have any idea what they are feeding themselves or their family. Fast food industries do not give the consumers the right information about their menu...
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Fast Food is Shit
First we have fast food. Fast food is a convenience to everyone as it is food you do not have to prepare. All you do is drive up order and presto; you have "fast food"...
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McDonald's: Serving fast food around the world
A thorough understanding of the case leads us to the following opportunities and threats for McDonald's.
1. People always want high quality at a moderate/low price...
3 / 710
Raymond Kroc the founder of McDonald's had the vision of a chain of fast food restaurants in every American State and in the world as well. He wanted his fast food restaurants to serve quality food according to fixed standards and specification...