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In 2003 McDonald's ranked eighth out of 100 brands in the Global Brand Scoreboard assembled by Interbrand Corporation and Business Week, proving that McDonald's is one of the world's best known and most valuable brands. However, that wasn't the case during 2001 and 2002.
McDonald's prided itself on its consistency in service, atmosphere, product quality, and restaurant experience. Every McDonald's restaurant was consistently the same. However, that all changed when McDonald's finished last in a national survey among 50,000 frequent eaters. The company that was once known for it good service and product quality, was becoming synonymous with poor service and product quality...
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