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Essay Details:
Essay text:
People associate those colors with warmth, relaxation, and a nice, freshly brewed cup of delicious quality coffee. It is used to set the mood of a coffee drinker. People generally have a cup of coffee as part of their routine, or simply to relax (even though it's effects are not very relaxing).
I think that using a different color, like red, blue, or green for example, would not extract the same emotion from people, nor would it give consumers the color association of a good cup of coffee with the advertisement.
The color scheme says that if you want to be relaxed, sexy and solo, and have a good cup of coffee, if you think you might want to be in a relaxing environment similar to the one in this ad, then buy Maxwell House Cafe Collection...
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