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(QuickMBA, 2007, 3) Physical products should include warranty information, service and installation options, and detailed instructions. Service products should include the same type of information but also include a mission statement that details the integrity and ethical standards a company stands by.
Price
Pricing decisions include factors such as the competition’s pricing and a profit margin that is beneficial to the company. Other aspects to consider are financing options, leases, discounts, and customer reaction or acceptance. The geographic areas also impact pricing as the economy and cost of living affects areas differently...
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