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Essay text:
The 3 C Analysis Customer The target segment of upbeat is the youngsters falling within the age group of 18 ? 25, mostly men. It is the students and youngsters of the upper middle class and the higher end of the socio economic classification that the store targets. Almost all the college students in the city frequent the shop for their apparel and other requirements. There are a few lower end customers as well who are loyal to the store for the low cost T-shirts priced around Rs.100. The typical customer of Upbeat is the one who looks out for the latest in fashion and trends, and who is ready to spend money to keep himself in vogue with the hottest craze in the market, and the fact that Upbeat is constantly up to date with the latest trends, brings them back to the shop again and again...
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