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Essay Details:
Essay text:
Jogger’s Universe is owned and managed by Sue Koenig a 42 year old professional runner. Starting from scratch in 1987, Sue has turned Jogger’s Universe into a profitable and professional business selling high quality specialized running shoes.
When Sue started Jogger’s Universe she focused on Nike shoes which were seen as top quality. Nike shoes presented Jogger’s Universe with a five to seven dollar profit per sale and a high sales volume which resulted in attractive profits for Sue.
Competition
Business was more then expected for Sue during the first decade of Jogger's Universe. However, recently other chains like Footlocker and Wal-Mart have introduced themselves into the market selling similar shoe lines as Sue at lower cost to the customer...
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