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03

Market Segmentation

   
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Title: Market Segmentation
 
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Subject: Business
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Date: December 30, 1997
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Length: 1 / 184
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When we say that segmentation requires that it is homogenous within it simply means that responses to the marketing mix, targeted quite particularly, should be similar. This also suggests that the criterion behooves similar segmenting divisions in order to better zero in on one’s target...
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When we say that segmentation requires that it is homogenous within it simply means that responses to the marketing mix, targeted quite particularly, should be similar. This also suggests that the criterion behooves similar segmenting divisions in order to better zero in on one’s target...
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