Market Report: 2005 VW Jetta

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However, there are many potential target markets for the new Jetta. One major one in particular being previous Jetta owners. This provides the older demographic of previous Jetta owners a chance to become or feel more youthful in purchasing a more sporty car with a brand name that they already trust...
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This provides the older demographic of previous Jetta owners a chance to become or feel more youthful in purchasing a more sporty car with a brand name that they already trust. The same goes for many of the older people who have previously driven European cars and have often flirted with the thought of purchasing "Japanese" but didn't want to risk leaving a trusted brand...
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