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Title: Market demand
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Business |
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April 12, 2004 |
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3 / 711 |
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Essay text:
These factors are then given weights, and they measured in an index that can determine the potential of a given market area (Kotler & Keller, 2006). This index will help specifically market to regions where the best potential for growth is located, and better allocate marketing funds (Kotler & Keller, 2006)...
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These factors are then given weights, and they measured in an index that can determine the potential of a given market area (Kotler & Keller, 2006). This index will help specifically market to regions where the best potential for growth is located, and better allocate marketing funds (Kotler & Keller, 2006)...
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