Managing a Crisis using PR

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The PR management must be able to think on their feet and be able to handle a crisis to get the information to the public as soon as possible and in my opinion be honest about what is taking place. This can help the organizations reputation with the public and help minimize the damage caused by a crisis...
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This can help the organizations reputation with the public and help minimize the damage caused by a crisis. Reference www.interdynamics.com/proactive. Retrieved March 27, 2005
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