Managing a Crisis Using PR

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While internal and external publics are waiting for sites to be updated, the media can be broadcasting assumptions based on what is known by the public. These assumptions and potentially false information create an unsatisfactory image of the corporation...
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An example of what not to do in this situation would be keeping quiet and not saying anything. Allowing the public to form an opinion based on speculation can be more damaging than open and honest communication in any situation. When do you need a proactive crisis management plan? A proactive management plan should be in place to solve problems quickly with minimal damage to the corporation's image and financial stability...
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