Management Issues facing Global Managers as we enter the 21st Century

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It is ok to act like an American. However, this doesn?¦t mean you don?¦t need to know what self-reference criterion (SRC) is. ?§SRC is an unconscious reference to one?¦s own cultural values, experiences, and knowledge as a basis for decisions??. (International Marketing, Pg15)...
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(International Marketing, Pg15). For example, a manager may make a wrong business decision in China by basing his or her decision on how they would handle the same decision if they were in their home country. The global manager going into the 21st century should understand that you can and probably will do something in your foreign business journey that is culturally unacceptable...
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