management effectiveness and efficience

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This is one of the theories put forward by Bergman et al (2003). They state that management must strive for high efficiency and high effectiveness or in Sumit's (1999) terms they must strive for a high use of golden pastures and a low use of red pastures...
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Sumit (1999) supports Bergman's et al (2003) theory that an organisation can be efficient yet ultimately ineffective by doing the wrong things well. Sumit (1999) states that when an organisation is efficient yet ineffective their efforts are normally directionless and inappropriate activities are completed efficiently...
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