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03

Mac Mini Marketing Plan

   
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Title: Mac Mini Marketing Plan
 
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Subject: Business
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Date: November 2, 2007
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Length: 12 / 3105
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The Mac Mini is being sold without a monitor, keyboard, or mouse. Many critics argue that buying the extra necessary items will put the price fairly high. That is a fact with first time computer buyers probably getting a better value by buying a complete system such as Apple’s iMac or PC...
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Apple isn’t however looking for first time buyers but people who are as Apple refers to as “switchers.” These are the people who currently own an old PC and are starting to think about upgrading. They are looking for an affordable upgrade and already have the keyboard, mouse, and monitor to go along with the Mini...
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