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03

MAC Cosmetics

   
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Title: MAC Cosmetics
 
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Subject: Business
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Date: June 27, 2000
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Length: 7 / 1875
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They rely solely on testimonials and word of mouth advertisement. However you may find that MAC does advertise only one product and that is Viva Glam Lipstick. This is their charity lipstick and it comes in five different shades. 100% of the retail selling price of this lipstick goes to men, women and children living with or affected by HIV and AIDS...
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100% of the retail selling price of this lipstick goes to men, women and children living with or affected by HIV and AIDS. This money goes to living needs and not research. MAC feels that there are enough efforts going towards finding a cure for AIDS, and that providing money to help make someone's life a little easier makes more of an impact right now...
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