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Mac Branding Database

   
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Title: Mac Branding Database
 
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Subject: Business
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Date: December 5, 2005
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Length: 3 / 676
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Its share price has risen 2,300% over the past five years, giving the company a market capitalization, at $154 billion . Why is that? Millions of consumers are seeing the Mac in a new light. Once an object of devotion for students and artists, the Mac is becoming the first choice of many...
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Once an object of devotion for students and artists, the Mac is becoming the first choice of many. All those college kids wielding iPods have created a deep pool of potential Mac users. According to a survey of 1,200 undergrads by researcher Student Monitor this year, 43% of college students who intend to buy a laptop plan to buy a Mac, up from 8% in 2003 ...
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