M&S Economic study

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So if there is a change in demand in one area or there is a crash in the economy, they can depend on their other sections to hold the company up. They are large companies and new competitors would need large financing to set up and advertise in a highly competitive and already saturated retail market...
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This would be the case of M&S if they were to kept here prices high they are likely to lose there customers to another more cheaper substitute. In this oligopolistic structure the best strategy would be to keep prices the same as they tend to be rigidly set due to the companies interdependence changes of the demand curve...
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