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See Appendices 4-6 for detailed research findings. Figure 1.1 Implications for customised M&M’s • Occasions prompt consumers to consider and purchase customised M&M’s • M&M’s would be unable to move into the luxury market and would be best to remain in the existing market of providing a known, consistent taste • Varied distribution points should be considered for this new product Corporate Market Focus group and survey data indicates that the corporate segment had somewhat polarised opinions with respect to customised M&M’s...
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See Appendices 4-6 for detailed research findings. Figure 1.1 Implications for customised M&M’s • Occasions prompt consumers to consider and purchase customised M&M’s • M&M’s would be unable to move into the luxury market and would be best to remain in the existing market of providing a known, consistent taste • Varied distribution points should be considered for this new product Corporate Market Focus group and survey data indicates that the corporate segment had somewhat polarised opinions with respect to customised M&M’s...
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