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Essay text:
These advancements help with everyone from people at home doing their daily chores to large construction companies finishing their jobs quicker.
· Social/Culture- The social and cultural aspects in the home improvement industry are being looked upon now more than ever with natural disasters becoming more consistent.
· Demographics- An advantage of the home improvement industry is that you have a wide range of consumers. The main consumers of the home improvement industry are males from the age range 25-40.
Industry Analysis:
Suppliers-Distributors, Lumber Factories, Nurseries (Plants/Flowers), Labor
Customers- Mass Consumers
Substitutes- Lumber Yards, Hardware Stores, Nurseries
Rivalries of Existing Companies- Customer Service, Price, Quantity, Selection, Convenience, Location
Major Competitors: Home Depot, Do It Best, Ace Hardware, Menard, Sears
Conclusion: Given the current economic status the home improvement industry is in a low spot with sales...
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