levis jeans

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Title: levis jeans

Essay Details:

Subject: English

Author: Richard D

Date: August 6, 2010

Level: University

Grade: A

Length: 4 / 1070

Essay text:

Levis intention was to lower the age profile of the brand's consumers. The young generation is the largest market but is also the hardest to break. Brands and labels were appearing that teenagers aspired to more because of their genuine novelty. It was vital for the 501's to be accepted with the growing boo of change in fashion, instead of being placed back on the shelf. Research showed that the intended target audience for Levi's 501s - 15- to 19-year-olds - saw the United States of the fifties and sixties as a cool time and place in history. James Dean, Elvis Presley and Sam Cooke all belonged to this mythical, wondrous world...

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